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MotorCycle Holdings Reports Record $650 Million Sales in FY25

Australia’s Leading Motorcycle Retailer Defies Market Trends with Double-Digit Revenue Growth

MotorCycle Holdings Reports Record $650 Million Sales in FY25?w=400

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MotorCycle Holdings (ASX: MTO), Australia's largest motorcycle retailer, has reported a record sales revenue of $650 million for the financial year 2025, marking an 11.6% increase from the previous year.
This achievement comes despite a general softening in the national motorcycle market.

The Brisbane-based group attributes this success to a surge in e-commerce operations and solid growth in both its motorcycle retail and wholesale divisions. The company's underlying earnings before interest, taxes, depreciation, and amortization (EBITDA) rose by 12.8% to $51 million.

MotorCycle Holdings expanded its market share to 16.6%, up from 15.5% the previous year. The acquisition of business assets from Peter Stevens Motorcycles and Harley-Heaven has further bolstered the company's presence, with expectations to reach a 20% market share in the current financial year.

New vehicle retail sales increased by 8% to 15,637 units, while used vehicle sales grew by 5% to 10,533 units. Wholesale distribution revenue saw a 25% jump, and e-commerce sales surged by 59%, indicating the company's successful digital engagement strategies.

CEO Matthew Wiesner highlighted the company's strategic advancements, stating, "FY25 has been an exceptional year of growth and strategic advancement for MotorCycle Holdings. Our record financial results demonstrate our ability to significantly outperform the market while building sustainable competitive advantages."

Wiesner also emphasized the company's focus on digital transformation, noting that the current e-commerce growth represents just the beginning of a comprehensive digital strategy planned over the next three to four years. Additionally, the company is expanding into new categories, including all-terrain vehicles (ATVs) and watercraft, with the Sea-Doo brand in Victoria and South Australia.

The company reported a net profit after tax of $18 million, a 27.7% increase compared to the previous year. Strong cash generation during the year allowed for a significant reduction in net debt by 76.3% to $9 million.

Chairman Rick Dennis described FY26 as a pivotal year for the group, focusing on integrating recent acquisitions and accelerating digital and data transformation to enhance customer experience and operational efficiencies.

MotorCycle Holdings declared a final dividend of 5 cents per share, bringing the total payout for the year to 13 cents per share, a 30% increase from the previous year.

Published:Thursday, 25th Sep 2025
Author: Paige Estritori

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