Australian Motorcycle Sales Experience 3.5% Decline in Q1 2025

Breaking down the sales by segment:

• Road motorcycles: 8,073 units (down 1.8%)
• Off-road motorcycles: 6,897 units (down 5.0%)
• Off-Highway Vehicles (OHVs): 2,909 units (down 2.3%)
• Scooters: 1,327 units (down 8.5%)

Yamaha emerged as the top-selling brand during this period, followed by Honda, Kawasaki, and KTM.

FCAI Chief Executive Tony Weber attributed the decline to ongoing economic challenges and consumer caution. "Motorcycles are often a discretionary purchase, and in the current environment of high living costs and interest rates, many Australians are understandably more cautious with their spending," Mr. Weber stated.

The scooter segment, which had previously seen growth driven by urban mobility trends, recorded the sharpest decline, down 8.5% compared to 2024. This suggests that even cost-effective commuting options are not immune to the broader economic pressures affecting consumer behavior.

For prospective buyers, this downturn could present opportunities. Dealers may offer competitive pricing and financing options to stimulate sales, making it an opportune time to consider purchasing a motorcycle. However, it's essential to conduct thorough research and ensure that any financing agreements align with one's financial situation.

In conclusion, while the Australian motorcycle market faces a modest decline, the resilience of the industry and potential incentives from dealers may provide favorable conditions for buyers. Staying informed about market trends and financing options will be key to making informed purchasing decisions in this evolving landscape.