MotorCycle Holdings Limited (ASX: MTO), Australia's largest motorcycle retailer, has announced a record sales revenue of $650 million for the financial year 2025, representing an 11.6% increase from the previous year.
This achievement underscores the company's strategic initiatives and resilience in a challenging market.
The Brisbane-based company reported an 8% rise in new vehicle sales, totaling 15,637 units, and a 5% increase in used vehicle sales, reaching 10,533 units. These gains have elevated the company's market share to 16.6%, despite overall market conditions remaining flat.
Chief Executive Matthew Wiesner attributed this success to the company's diversified approach, stating, "We've grown sales across new and used motorcycles, expanded into new categories like off-highway and watercraft, and invested in digital initiatives that will make it easier and more rewarding for customers to shop with us."
Notably, the company's wholesale distribution revenue surged by 25%, while online sales experienced a remarkable 59% increase, highlighting the effectiveness of its digital transformation strategy.
MotorCycle Holdings now operates 55 retail and wholesale sites across Australia and New Zealand, following recent acquisitions. The July addition of Peter Stevens and Harley-Heaven dealerships in South Australia, Victoria, and Western Australia has significantly expanded the group's national footprint. This enlarged network brings together brands including Peter Stevens, Harley-Heaven, Mojo Motorcycles, Morgan & Wacker, and Cassons under the MotorCycle Holdings umbrella.
Looking ahead, Wiesner confirmed that digital and data initiatives will remain a priority throughout FY2026 as the company pursues an omnichannel approach to customer service. "It's critical we have an omnichannel approach to better serve our customers – they expect a seamless experience online, offline, and in-store, so we will deliver that over the next 12 months," he said.
For Australian riders, this growth translates to increased access to a diverse range of motorcycles and related products, as well as enhanced financing options. MotorCycle Holdings' commitment to digital innovation and customer service ensures that both new and experienced riders can find tailored financing solutions that suit their needs.
As the motorcycle industry continues to evolve, MotorCycle Holdings' strategic expansions and focus on digital transformation position it as a key player in providing comprehensive solutions for Australian motorcyclists.
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