Australian Motorcycle Market Sees 7.4% Growth in First Quarter of 2026

Between January and March 2026, a total of 20,624 motorcycles, scooters, and off-highway vehicles were sold across the nation. A significant contributor to this uptick was the off-road motorcycle segment, which experienced a substantial 26.7% year-on-year increase, amounting to 8,737 units sold. This surge reflects a growing enthusiasm for recreational riding and trail adventures among Australians.

Scooter sales also demonstrated positive momentum, rising by 7.8% to 1,431 units. This trend suggests an increasing inclination towards cost-effective and efficient urban transportation solutions, particularly in densely populated areas.

Conversely, the road motorcycle segment faced a slight decline, with sales decreasing by 3.2% to 7,815 units. Off-highway vehicles (OHVs) also saw a reduction, with a 9.2% drop to 2,641 units. These mixed results highlight the diverse dynamics at play within the broader motorcycle market.

FCAI Chief Executive Tony Weber commented on the findings, stating, "The first quarter results show solid growth, primarily due to strong performance in the off-road segment, driven by recreational demand." He also noted that while the current figures do not yet reflect external factors such as global fuel uncertainties, there is potential for increased interest in road motorcycles and scooters as alternative urban transport options in the near future.

For prospective buyers, this data offers valuable insights into current market trends. The robust performance of off-road motorcycles indicates a thriving segment for those interested in adventure and trail riding. Meanwhile, the rise in scooter sales points to a viable option for commuters seeking economical and practical transportation solutions.

As the year progresses, it will be essential to monitor how external economic factors and consumer preferences continue to shape the Australian motorcycle market. For individuals considering a motorcycle purchase, staying informed about these trends can aid in making well-informed decisions aligned with their needs and the evolving market landscape.